On June 25, 2019, IWC Schaffhausen, the famous Swiss watches manufacturer, announced that it has chosen Tom Brady, New England Patriot’s Quarterback, as its new brand ambassador. He will be succeeding in the Hollywood heartthrob Bradley Cooper, who served as the company’s global ambassador between 2018 and 2019.
The news of Tom Brady and IWC collaboration has fans feeling exalted. Unlike other brand ambassadors of the IWC watch, Tom Brady shares an interesting commonality with the IWC founder Florentine Aristo Jones. Just like Brady, Jones also hailed from New England. However, this is not the reason why IWC decided to pick Brady to represent the brand globally.
Throwing light on the decision, Christoph Grainger-Herr, IWC Schaffhausen’s Chief Executive Officer, said that the company considered Tom Brady to be one of the best quarterbacks of all time. He said Brady is not just an athlete-par-excellence but also a youth icon and a devoted family man. This public persona of Brady goes well with the image of the company.
Over the years, Tom Brady has managed to build a strong lobby of ardent admirers as well as haters. However, if there is one thing that even the most staunch Brady critics cannot deny is his dedication towards the game and his passion for excellence. To this day, Brady has registered six Super Bowl victories with his team and is the first NFL player to accumulate 80,000 yards. He also holds the record for the maximum number of touchdown passes in the National Football League.
Brady has always also managed to find time to support causes close to his heart. He has always promoted health and wellness and in 2014, he co-founded a lifestyle brand to make his ideas reach a wider audience. Moreover, Brady, himself, is a horologist and his collection includes many iconic watches from IWC.
Much like Brady, Florentine Aristo Jones was also a man who believed in revolutionary concepts and bringing visionary ideas to life. He believed in taking risks and one of his risks paid off when he decided to travel to Switzerland in 1868 to give life to a project he had been working on. With his ideas in his mind, he reached the beautiful town of Schaffhausen, where he eventually established the International Watch Company. The rest is history.
Both IWC watch and its new brand ambassador stand for excellence and thus, Tom Brady, undeniably, is the perfect name to be added to the list of brand ambassadors of the IWC watch.
